Helping brands tell their stories

66 Projects catalogued.

01 | Channel Marketing

CokeCenter

Promote Channel Marketing Strategies and Initiatives

Coca-Cola

The Coca-Cola Channel Marketing needed a solution to promote the Top 10 priorities/strategies for the upcoming season An entire system was developed around sports and broadcasting, a play on the ESPN pre-game show. The Channel Marketing team facilitated the presentations as coaches and/or sportscasters.

02 | Innovation Center

The Innovation Center

Create a system that brings an entire brand together

The Home Depot

Visual identity | publication design | typography | design system

The Innovation Center is a store environment guidelines project for The Home Depot. This is an education zone to train new managers about store design standards. It consists of the merchandising strategies and graphic design standards. The design uses an abstract store environment with useful tools that explain the environmental guidelines and signage system. It also provides booklets and information graphics as complimentary materials for details. Multi-colored boxes present the merchandizing philosophy of the good-better-best ideology of how to merchandize products properly. Icon development and brand standards.

The Home Depot specifically asked for a design platform for an icon SYSTEM with a multilingual subtitle that could be used in everything from signage to educational or training materials.

03 | Special Olympics

Special Olympics

Create a system that brings an entire brand together

Coca-Cola

Visual identity | publication design | typography | design system

The Home Depot specifically asked for a design platform for an icon SYSTEM with a multilingual subtitle that could be used in everything from signage to educational or training materials.

04 | Franchise Opportunities

Critter Control

Styling a franchise

Critter Control

brand systems | identify | print design | web design

With about 100 U.S. franchises, Critter Control needed a recognizable brand and cohesive message to match its rapid growth. I helped develop friendly, approachable sales collateral that franchises could easily customize. Combining a bold natural color palette, big graphics, and compositing existing technician photography into realistic environments helped stretch budgets to further opportunities.

05 | Co-Branding

Simply Orange

Co-Branding a product launch

Coca-Cola + Burger King

co-branding | print design | in-store signage

There are many difficulties that arise when bringing two major brands together. Hierarchy of visual elements, fonts, colors, messaging all have to be weighed to see which brand lands as the primary. Simply Orange & Burger King is a great example of how to balance the messaging to fit within Burger King locations. The solution promotes the launch while staying within the overarching brand standards. Designed a kit that included: Counter Card, Table Tent, Lobby Sign, Door Decal, RE Sign, Drive-Thru Topper.

06 | Channel Marketing

Consumer Journey Interactive Toolkit

Channel Marketing Strategies and Initiatives

Coca-Cola

Interactive Design | Brand System

The Coca-Cola Channel Marketing needed a solution to easily distribute there marketing materials throughout the company. I created this app that walked people though the “Journey” while it also used links to connect employees to all the intranet resources to easily navigate The Coca-Cola company intranet.

07 | Channel Marketing

PowerPoint Presentations & Design

Channel Marketing Strategies and Initiatives

Coca-Cola

Visual identity | presentation deck design | illustration

The Coca-Cola Channel Marketing powerpoint deck design.

08 | Moulding a branded product

LP Moulding

Moulding a branded product

LP Building Products

visual identity | iconography | store display | in-store signage

Developed a pictographic system devised for LP Building Products for use across packaging, catalogs, brochures, and other collateral spanning OSBs, sidings, and mouldings. To keep the pictographs consistent with the brand, design elements were drawn directly from the brands standards, identity, and typeface.

09 | Experience Sells

Tempur-Pedic Sleep Experience Center

Experience Sells

Tempur-Pedic

visual identity | interior design | typography | design system

Tempur-Pedic worried its products were getting lost in the retail shuffle, with shoppers missing the full sleep system experience. InReality researched in-store shopper behavior and designed the Sleep Experience Center (SEC), a private, relaxed environment for experiencing Tempur-Pedic products as a complete system. The result: a long-term partnership spanning retail solutions and tradeshow showrooms. Project included print, digital, and environmental design graphics along with interior design.

10 | Stonefire

Stonefire Authentic Flatbreads

Baked in branding

Stonefire

branding | interactive design | web | in-store signage | trade-show

Inspired by Stonefire’s artisan flatbread craftsmanship, our team cooked up In-store and trade-show displays, an interactive app for recipes, digital recipe watch ads, and landing pages full of beautiful imagery of mouthwatering recipes that servied up an engaging experience with baked-in brand love.

11 | Logos & Graphic Marks

Identity

Logofolio

Various

logo design | visual identity | typography | illustration

A selection of logos and graphic marks for clients from music, landscaping, technology, sport, multi-family housing, and beverage manufacturing.

12 | See it. Send it. Smile.

flowerspot.com

See it. Send it. Smile.

flowerspot.com

brand development | packaging | print design

Flowerspot.com sells flowers and bouquets online. This project covers their brand identity and print materials; bright colors, a friendly typeface, and rounded geometric shapes come together to evoke joy and warmth, capturing the spirit of the brand.

13 | Designer’s toolbox

Design Studio

Using space as a part of a designer’s toolbox

InReality (InfoRetail)

visual identity | interior design | typography | design system

The InReality design studio was a dedicated space for the design team to brainstorm and collaborate. Working with existing structures. 36 x 36 inch whiteboards, J-channel, modular desks; the goal was to amplify what worked and introduce complementary solutions, creating one cohesive system using the space as another tool in the toolbox.

14 | Connect. Serve. Give

Woodstock City Church

Connect. Serve. Give.

Woodstock City Church

print design | signage design

Everyone has talents that they can share. Developing print and signage templates was a great way to give a little of myself to an entire community.

01 | Drawing flies

Illustration

Drawing Flies

Self & Commissioned

Illustration | pencil | water color | multi-media

Drawing teaches. Doodling fly fishing flies comes from a passion of tying my own flies but with each doodle, I learn how to tie the fly, what materials to use or think of innovative ways to grow a craft using modern materials.

01 | Playing with pencils

Illustration

Playing with pencils

Self & Commissioned

Illustration | pencil | water color

Drawing makes creative visions take shape. A simple sketch can evolve into a brand or graphic mark that may become a signature visual of a global brand. Sometimes we just draw things that we love and enjoy. Sometimes it is our dog, nature, music, or a way to explore everyday events.