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01 | hook
Grow. Transform. Make Your Mark — Create timeless, unforgettable brands
Design that honors storied brands
01 | hook
Design that works at any scale.
From brand consistency to operational efficiency — I give teams the design systems, platform, and expertise to make a brand work everywhere it matters.
01 | About ME
An Art Director and Omnichannel Designer at the intersection of brand, time & space. Having worked inside studios & alongside clients, I understand how brands scale. From one-off projects, to individual spaces, to targeted campaigns, to entire global systems, I build branded ecosystems that grow with a business, across experiential, print & digital touchpoints.
01 | My vision
Building brand systems that transform from individual target markets to a global footprint.
02 | thoughts
Yesterday
Design has always been built on fundamentals: typography, composition, color theory, craft. These principles weren’t trends. They were earned through decades of trial, correction, and mastery, refined by designers who came before and passed down what worked. Staying grounded in that history isn’t nostalgia, it’s what makes new work hold up.
Today
The design industry moves faster than ever, more channels, more platforms, more noise competing for attention. Trends shift by the week, and clients expect work that performs everywhere at once. Good design today means clarity: cutting through complexity to create work that’s still intentional, still considered, even at speed, without losing its edge.
Tomorrow
AI is changing how design gets made, but not why it matters. New tools move faster than any designer could alone, generating options, testing variations, accelerating production. But speed without judgment is just noise. The future belongs to designers who pair these tools with what no algorithm can replicate: taste, empathy, and story.
02 | Typography
Core Skills
Art Direction
Print Advertising
Web Advertising
Social Media
Marketing Design
Cross-Functional & Agency Partnership
Design Management
Asset Management
Integrated Campaigns
Digital Design Systems
Digital Asset Workflow
AI-Assisted Ideation
AI-Assisted Production
Team Leadership & Mentoring
Print Design
Book & Publication Design
Masthead Design
Layout Design
Print Production
Prepress Management
Swag & Product Design
Poster Design
Digital Design
UI/UX Design
Web Design
Prototyping
Interactive Design
Accessibility Standards
Digital Production
Templating
Multidisciplinary Design
Trade Show Displays
Presentation Design
Environmental Branding
Store Display
Interior & Spacial Design
Packaging Design
Vehicle Graphics
01 | Capabilities
Work Principles
Portfolio
01 | Branded Footer
Contact
Let’s Make Your Mark
Good work starts with the right people. If that sounds like you, I’d love to hear about what you’re creating. Reach out and let’s talk.
Kevin Powell
02 | Typography
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01 | Typography
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